Play Dirty billboard over the Union/Stussy/Undefeated block of stores on La Brea in Los Angeles.

Play Dirty was a slogan/logo I came up with for Undefeated in 2007 to convey that they are a gritty, aggressive brand that is informed as much by classic & modern athletic brands as it is by street wear. Both the phrasing and the typeface were meant to show them as being the "anti-Nike".

Undefeated is still running this logo on assorted items to this day, as shown by this recent billboard.

I didn't design the original Undefeated "Five Strikes" logo, but I did create this Nike-inspired logotype for the brand.

The Undefeated guys liked this one so much that they dropped the original stencil logo that went with the Five Strikes, and pretty much now only use this one (or variations of it) on everything from product to exterior store signage.

Print ad that was run in Arkitip magazine.

t-shirt graphic with the "horn ball" icon i created.

The original "Play Dirty" logo was intended as series of t-shirt graphics, to have various related icons swapped out as the series went on (baseball bat, needle, hockey stick, etc).

The series never made it past one or two tees, but the Undefeated guys liked the slogan and logotype so much they instead adopted it as a secondary identity graphic for the brand.

t-shirt graphic. satirizing the rampant doping scandals in the sports world by seeming to celebrate the practice.

Print ad that was run in Arkitip magazine.

various logo hits and labeling.

t-shirt graphic. I don't smoke weed, but lots of people do. This tee graphic was a flip on the company's traditional "five strikes" logo. 

t-shirt graphic.

print ad for undefeated japan.

various logo hits and labeling.

traditional-style varsity (letterman) jacket with custom chenille patches of tweaks on standard sports elements - spiked bats and balls and a custom UD undefeated sports monogram. the "U-man" logo was designed by Geoff McFetridge.

varsity jacket details of the collar label and chenille patches.

t-shirt graphic.

part of a Punisher-inspired capsule group that turned the skull teeth into the 5 strikes logo.

t-shirt graphic. showing the five strikes backlit, similar to the monolith in the movie 2001.

t-shirt graphic. this graphic was designed to be used similarly to the "official product" type of stickers that brands like New Era & other sports merchandisers put on their clothing items. it didn't end up getting used in that way, but it did run as a regular tee graphic.