This is the Eliminator jacket after having been through 9,000 miles of road punishment at the hands of a Church of Choppers member.

This is the cover of the OSCAR by Alpinestars promotional history booklet. Approximately 9” x 9”, folded and saddle-stitched, matte cover with spot silver ink hit. The book was designed after the size and cover style of the old company catalogs from the late 60s/early 70s.

Following this is a selection spreads from the OSCAR by Alpinestars history booklet.

OSCAR by Alpinestars look-book for season 1, circa 2012. Photos shot by Adam Wright, photo-edited and layout by me. Book is the same size as as the history book but is perfect bound.

This is the cover of the sales tool book, which is perfect bound and is 7” x 7”. It was used to bridge the gap between the pure history of the brand to the actual apparel line by introducing the OSCAR by Alpinestars line in a more concrete way.